by Jenn Benjamin | Feb 10, 2020 | Analytics, Best Practice, Marketing, Uncategorized
‘Who said making sense of marketing campaign data was easy? Here are 5 rookie data analysis mistakes to avoid. ‘ To say that today’s marketers have their plates full when it comes to data collection and analysis is an understatement. From the many...
by Adrian Pike | Nov 4, 2019 | AI - Artificial Intelligence, Analytics, Attribution, Best Practice, Marketing
When I think of attribution, I immediately think to my childhood memories of hearing Barry White on the radio singing ‘you’re my first, my last, my everything’. Little did he know that his song would match perfectly for the marketers need for attribution. What...
by Adrian Pike | Oct 21, 2019 | Analytics, Best Practice, Marketing, Uncategorized
In 2019 we see the average marketing expense falling from 11.2% to 10.5%. So why are the CMOs surveyed in Gartners report so upbeat about 2020? Following Gartners annual CMO spend survey, we took a look at what is impacting Marketing leaders environment this year and...
by Adrian Pike | Oct 14, 2019 | Analytics, Attribution, Best Practice, Business Intelligence, Marketing, Uncategorized
The world of ‘Reporting, BI, Analytics & Dashboards is evolving quickly. And it’s no surprise given for the last decade providers have focussed on ‘big data’, or at least systems that generate and capture information about your customer base. 2020 shows the making...
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