by Adrian Pike | Nov 4, 2019 | AI - Artificial Intelligence, Analytics, Attribution, Best Practice, Marketing
When I think of attribution, I immediately think to my childhood memories of hearing Barry White on the radio singing ‘you’re my first, my last, my everything’. Little did he know that his song would match perfectly for the marketers need for attribution. What...
by Adrian Pike | Oct 14, 2019 | Analytics, Attribution, Best Practice, Business Intelligence, Marketing, Uncategorized
The world of ‘Reporting, BI, Analytics & Dashboards is evolving quickly. And it’s no surprise given for the last decade providers have focussed on ‘big data’, or at least systems that generate and capture information about your customer base. 2020 shows the making...
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