by Jenn Benjamin | Feb 10, 2020 | Analytics, Best Practice, Marketing, Uncategorized
‘Who said making sense of marketing campaign data was easy? Here are 5 rookie data analysis mistakes to avoid. ‘ To say that today’s marketers have their plates full when it comes to data collection and analysis is an understatement. From the many...
by Adrian Pike | Jan 9, 2020 | ActualConversion, Best Practice, Marketing, SMB
‘If you can’t explain something simply, then you don’t understand it well enough’ – Albert Einstein This statement is clearly true in business, how can you profess to simplify and make life easier if you can’t articulate the value...
by Adrian Pike | Nov 26, 2019 | ActualConversion, Best Practice, SMB
Before we get started, what are company values? In short, they are part of what fuels our mindset as an employee when taking actions, making decisions and interacting with people… It’s not so much WHAT we say and do, but HOW and WHY we say and do. They are the little...
by Adrian Pike | Nov 4, 2019 | AI - Artificial Intelligence, Analytics, Attribution, Best Practice, Marketing
When I think of attribution, I immediately think to my childhood memories of hearing Barry White on the radio singing ‘you’re my first, my last, my everything’. Little did he know that his song would match perfectly for the marketers need for attribution. What...
by Adrian Pike | Oct 21, 2019 | Analytics, Best Practice, Marketing, Uncategorized
In 2019 we see the average marketing expense falling from 11.2% to 10.5%. So why are the CMOs surveyed in Gartners report so upbeat about 2020? Following Gartners annual CMO spend survey, we took a look at what is impacting Marketing leaders environment this year and...
by Adrian Pike | Oct 14, 2019 | Analytics, Attribution, Best Practice, Business Intelligence, Marketing, Uncategorized
The world of ‘Reporting, BI, Analytics & Dashboards is evolving quickly. And it’s no surprise given for the last decade providers have focussed on ‘big data’, or at least systems that generate and capture information about your customer base. 2020 shows the making...
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