by Jenn Benjamin | Feb 10, 2020 | Analytics, Best Practice, Marketing, Uncategorized
‘Who said making sense of marketing campaign data was easy? Here are 5 rookie data analysis mistakes to avoid. ‘ To say that today’s marketers have their plates full when it comes to data collection and analysis is an understatement. From the many...
by Adrian Pike | Oct 21, 2019 | Analytics, Best Practice, Marketing, Uncategorized
In 2019 we see the average marketing expense falling from 11.2% to 10.5%. So why are the CMOs surveyed in Gartners report so upbeat about 2020? Following Gartners annual CMO spend survey, we took a look at what is impacting Marketing leaders environment this year and...
by Adrian Pike | Oct 14, 2019 | Analytics, Attribution, Best Practice, Business Intelligence, Marketing, Uncategorized
The world of ‘Reporting, BI, Analytics & Dashboards is evolving quickly. And it’s no surprise given for the last decade providers have focussed on ‘big data’, or at least systems that generate and capture information about your customer base. 2020 shows the making...
by Adrian Pike | Oct 7, 2019 | Best Practice, Business Intelligence, Marketing, SMB, Uncategorized
There are so many exciting advancements in Business Intelligence (BI), it’s easy for solution providers to forget the basics… Any self-respecting BI solution provider wants to develop cutting edge insights that can slice and dice data from many sources, and using...
by Adrian Pike | Sep 28, 2019 | Best Practice, Business Intelligence, Marketing, SMB, Uncategorized
To answer the title question… In short, give business insights that everyone can access. There are the chosen few companies that have the time, resources and money to invest in data scientists, business analysts, reporting sandboxes and a tech-stack up the wazoo...
by Adrian Pike | Aug 30, 2019 | Best Practice, Business Intelligence, Legal, Marketing, SMB, Uncategorized
CCPA – California Consumer Privacy Act September 24, 2019 | By Adrian Pike In a little under 4 months, the CCPA will be coming into effect. So what does it mean to businesses in Canada? This morning the ActualConversion team went to find out… What does it mean?...
Recent Comments